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Price for Value, not for Costs

If there is one thing I wished more of my fellow academic peers would understand when working with industry, it is this: You should

Price for value created, not for costs incurred.

Many professors, when asked about the price of some proposed work, will calculate the direct labor costs needed for the project, add some university overhead or other margin, and then quote the industry partner the resulting costs as the project’s price.

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How to Present a Theory (as a Handbook)

The key output of research is a theory or something supporting the building or validation of a theory. A theory, in turn, is knowlege, for example in the form of a model, that lets us predict the future or create reliable output in some form. Scientists usually publish theories for other scientists to review, in journals.

But what about the practitioners that we are creating the theories for in the first place?

In this video I present a way of codifying (presenting) theories as practical pattern handbooks so that practitioners can use these handbooks and apply your theory. This way, we connect science to practice and hopefully help make the world a better place. It also helps to get industry engaged in your work.

An associated (preprint) technical report, soon a journal paper, is available with more information. The slides for the video above are also available.

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The Value of Articles With No Relevance

I’m listening to Lutz Prechelt’s keynote at the German Software Engineering research community conference. He is talking about how we should not be undertaking research that has no relevance, and he is demonstrating this by presenting research based on ludicruous assumptions (that will never be real, not in this nor another world).

Nobody could disagree with this, no?

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Dear Editor [of an Elsevier Journal]

Thank you for the request to review an article.

My usual reviewing fee for Elsevier journals is one full year of free access to your digital library for my university.

However, Elsevier has locked out German universities from accessing research on their websites, including our own. So in addition to my usual fee I must also ask that you return to the negotiating table and find a way that we can access our research again.

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The Downside of College Teaching

“Teaching young minds is great and keeps you young!”

There is some truth to this made-up quote. Growing older, you might get set in your ways, but younger people will most certainly challenge you to rethink those. While there is a lot of positive things to say, I want to discuss two difficult but critical issues that a new college teacher needs to be aware of, in particular if they are coming in from industry.

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